The fashion world is preparing to spend this year active and ‘conscious’. According to the predictions, the metaverse and virtual universe, which are on the agenda of the whole world, will also affect fashion. Space travel studies will also affect fashion trends. With the changing consumer demand, brands will be more sustainable and transparent; Interest in the rental market and second-hand demand will increase. In trends, positive colors, assertive pieces, and plenty of volume will welcome us.

SPACE TOURISM

The world spent 2021 more involved with the concept of space tourism than ever before. In 2022, this issue is expected to be on the agenda more. It is predicted that fashion designers and brands will reflect designs inspired by space into their collections. In particular, many pieces referring to space began to enter Balenciaga’s collection.

GREETING FROM THE METAVERSE UNIVERSE…

The world of fashion will be more involved this year in the metaverse universe, which we saw in 2021 and where brands started to touch little by little. It is certain that we will see more outfits and virtual collaborations created for the avatars of brands.

COLOR OF THE YEAR: ‘VERY FAIRY’

Global color authority Pantone has determined the color of 2022 as ‘very fairy’, that is, violet with red undertones. Pantone said this red-violet-based hue highlights the complexity and possibilities that lie before us. Very peri also symbolizes the changing understanding of daily life after a long period of isolation and the transformative changes we experience in these times when digital and physical life are intertwined. We will see this color in the spring/summer collections of many brands from Saint Laurent to Gucci.

WE ARE AWARE

According to the report of Business of Fashion, recycled clothing will not only cover a certain product range of brands, but will expand its scope. Also, product passports will enter our lives. In this passport on the product, all product information and production processes will be written in detail. The value of the used one will be appreciated, the interest in second-hand and rental will increase. Local brands and small businesses will gain importance both with the increase in the desire to have more special and personal pieces and with the awareness of carbon footprint.

OUR FOCUS ON SPORTS

Inspired by the world of sports, the ‘athleisure’ trend is still on our agenda in 2022. Cycling tights adapted to everyday life, sports shorts and, of course, sneakers and comfortable pants resembling tracksuits are not going anywhere.

COMFORT IN SHOES

Heels will wait on the shelves, because we do not give up on the search for comfort in shoes. Square-toed flats, platform loafers, ‘tech shoes’, clogs and coarse models reminiscent of rain boots will come to the fore.

LARGE AND HUGE

After the time spent at home, it was among the predictions that the 2020s would pass with voluminous and abundant pieces. In 2022, the size of the volume will expand. Jackets and loose trousers that look like they’re a few sizes too big will be at the forefront of the trends.

PATTERNS LEAD

2022 is the year of patterns. Geometric, floral, psychedelic, monogram, polka dot, zebra, leopard…

So whatever pattern we are looking for is there. Patterns that will take over the Spring / Summer season will also combine with vibrant colors to create a striking Style.