The world of beauty and fashion is in a constant process of renewal and transformation… So much so that it is very difficult to keep up with the speed of this world with the undeniable influence of social media. The ‘clean girl’ trend, which has gone viral lately and first influenced TikTok and then Instagram, appears as an impressive lifestyle beyond make-up and fashion. comes out. This trend advocates an understated yet fascinating sense of beauty and style, based on the importance of naturalness, simplicity, minimalism and self-care.

Although the clean girl trend has different expressions as clean girl make-up or clean girl aesthetics, the ‘clean girl’ approach essentially means “away from exaggerated make-up and clothing”, highlighting simplicity and naturalness, well-groomed from head to toe, but ‘ A movement that reflects effortlessly. Namely; Make-up products in elegant and light tones, comfortable but stylish pieces, combination of natural tones, untreated hair and timeless designs are the cornerstones of this aesthetic.
Thanks to influencers and celebrities who adopt this approach and share a lot of content, the clean girl trend continues to spread unabated. Although it has become a subject of controversial issues from time to time, the clean girl aesthetic attracts a lot of attention in the social media world. And this trend symbolizes the rise of a minimalist and natural approach in modern beauty and fashion.