Vakkorama, the meeting point of fashion, art and sports, seeks to boldly jump into beautiful moments this summer. The new season campaign comes to life with the slogan “Take the Plunge”; It celebrates long days in the sun, spontaneous getaways, the free spirit of seaside towns and the limitless possibilities that summer brings.
The campaign is shaped by journeys following the sun and a sense of discovery; It reinterprets the spirit of freedom and adventure that Vakkorama has represented for years. Combining the energy of summer with fashion, lifestyle and experiences, “Take the Plunge” brings its visitors together not only with the prominent trends of the season, but also with the unique lifestyle of summer.

Vakkorama and Vakkorama H2O, as well as selections from the world’s leading fashion and lifestyle brands, stand out throughout the season in women’s and men’s collections.
Among the brands that reflect the energy of summer, MC2 Saint Barth, continues to be one of the indispensable addresses of resort clothing with its colorful and fun designs inspired by the Mediterranean coast. Frankies Bikinis interprets the modern beach style from a contemporary and feminine perspective; British fashion brand Damson Madder draws attention with its strong color palette and unique silhouettes. Free People, one of the iconic representatives of bohemian style, offers indispensable pieces of the free and comfortable summer wardrobe, while PICA PICA and PSC, which are among the rising names of the season, with their young and dynamic energy. It takes its place in the Vakkorama selection.
Comfort, functionality and style come together in the shoe and accessory categories. While UGG draws attention with its light and comfortable designs special for the summer season; Scandinavian design approach