Since its founding in 1905, Georges Sarah products have remained a symbol of luxury and handcraftsmanship that reflects Egyptian heritage, and with the new TERRA collection, the brand returns to its roots to offer a moment of nostalgia through designs that ooze authenticity.

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“High quality in design and production was what distinguished the products in those days, which placed the brand’s name at the forefront of choices for women in the high society of Alexandria.”

Image from the winter 2025 advertising campaign

In the heart of Alexandria, which was famous for its beauty and rich culture at the beginning of the twentieth century, the brand’s story began in 1905. Alfred Sarah, known for his superior skill in leather crafts, established a small workshop that bore the name “Georges Sarah” after his son. By designing leather gloves, hats and evening bags, the workshop has become an essential destination for women of the upper classes who seek elegance and distinction. Sarah Al-Shayeb, partner and current creative director of the brand, says: “It was…