Metaverse project Decentraland, where users can live in a second world with their digital identities, announced “Metaverse Fashion Week”!

Decentraland, the metaverse project where users can live in a second world with their digital identities, announced the “Metaverse Fashion Week” in collaboration with UNXD, the luxury marketplace built on the Polygon network, which we remember for hosting the first NFT collection of Dolce & Gabbana!

The “Metaverse Fashion Week”, which will start on the metaverse platform in March, right after the Paris, Milan, London and New York fashion weeks where physical fashion shows take place, will host catwalk shows as well as pop-up stores, parties and many surprise events. The event, which everyone is already eagerly awaiting, is expected to take place in the “Fashion Destrict”, the virtual land of Decentraland, which was sold for $ 2.4 million in November and is considered the fashion district.

It is thought that the large investments and collaborations made in this area, the excitement of the fashion industry, especially high fashion brands, and its interest in this new virtual world, signal that it is much more than a whim. Many luxury fashion brands are already selling NFT, collaborating with game companies to release in-game purchasable collections for avatars.