The popular social media platform Twitter’s transition to the management of Elon Musk led many users to the decision to leave the platform. The biggest reason for this is Musk’s inconsistent statements on many issues, especially freedom of expression. In addition, as soon as he took office, the decisions he made about the future of the site and mass dismissals are some of the topics that users are uncomfortable with.

While this is the case, many users started to close their Twitter accounts and sail to new platforms. Big companies like General Motors and Dyson have suspended their advertising campaigns. After Musk’s acquisition of the company at the end of October, some other important institutions and names such as the American broadcast network ABC News, Gigi Hadid and Shonda Rhimes left Twitter.

Well, the fashion world today, where social media is our primary news source. How will it adapt to this situation?

Exactly, we saw the first brand to take action on this issue. Balenciaga closed its Twitter account and is the first major fashion brand to leave the social media platform amid growing concerns about the vision of the new owner of the site, Elon Musk. it happened. Balenciaga’s official Twitter account had 950,000 followers.

Even though adventures such as Instagram and TikTok, where visuality is at the forefront of the fashion industry, have been before, how will the events on Twitter and this decision of the users affect the fashion world; We will wait and see what the next moves of the brands will be.

TAGS: BALENCİAGA , TWITTER