It is very important to adapt to a sustainable life while ensuring the continuity of production and diversity. All kinds of production made in accordance with this contributes to the permanence of humanity’s life on this planet. Adopting a sustainable approach, TENCELTM continues to promote and disseminate sustainable fashion in Turkey, raising awareness. TENCELTM, which came together with the MUUN brand, which was established in 2018 with this vision, meets the designs of creative director Hande Can. TENCELTM x MUUN designed by HANDE CAN Collection prepared with Lyocell fibers; In addition to contributing to sustainable fashion, it carries the traces of nature with its permanent softness, the texture it leaves on the skin and the comfort it feels, and makes the spirit it adopts feel in the best way.
Departing from the colors of nature and the idea of being close to nature, the collection shows how these colors can be turned into timeless pieces by combining with botanical origin TENCELTM Lyocell fibers. Natural fabrics come together with timeless pieces and meet eternity in your combinations. Timeless shorts and jacket sets, bow-detailed bustiers, pareo skirts and dresses that will reflect the urban elegance offer you the comfort and elegance that you cannot take off all summer long. Collection; It shares the spirit of nature with you, with sky blue, green, warm yellows and sunset tones.
Creative director Hande Can, who said that nature-friendly materials are used in every step of the collection, from the production process to the design; “Unfortunately, textile wastes that arise due to unconscious consumption in the fashion industry are a big problem for our future. That’s why it was very important for me to be able to create a collection with fabrics produced with zero carbon waste and recycled materials.” In addition, she expresses her excitement that she will be in everyone’s wardrobe with her capsule collection, which consists of environmentally friendly items that can be used throughout the seasons, instead of items that will be worn once and thrown in the corner of the closet. Emphasizing that you will feel good when you wear it, that you will feel pleasure from the contact of the fabrics with your skin, and that every piece you buy will awaken the love of nature in you, Can says that they have created a collection full of passion and respect for nature thanks to certified fabrics.
Pervin Ardahanlı, Lenzing Group Marketing and Branding Specialist responsible for Turkey, Africa and CIS Region, who gave information about the collection, said that when the Lyocell fibers used in the collection dissolve 100 percent in nature and reach the end of their useful life.