We have examined 3 important ethical developments in the fashion world from the past to the present.
The Fur Problem
There is only one thing in the world where the fake version is more appealing: Fur.
Consumers who don’t know enough about how fur is produced, or even underestimate the brutality and cruelty of the situation, have contributed to the growth of this industry by wearing fur for years. Did you know that Jackie Kennedy’s once iconic leopard fur caused an explosion in demand at the time, and more than 250,000 leopards were killed to meet those demands?
With the anti-fur videos going viral on social media, people’s attention started to gather on this issue and a great awareness was created. The videos published by PETA (People for the Ethical Treatment of Animals), the institution that has been most against the production and use of fur for years and has done many research on this subject, shocked people. We can say that the video, published with the text ‘The Video The Fur Industry Doesn’t Want You to See’ and revealing the torture of animals in fur farms, is one of the most useful triggers in raising awareness of the masses. This topic has become very popular on social media in recent years. The videos of animals dying and being killed for their fur were pretty disturbing, but they paid off. Sometimes you have to be uncomfortable to act.
When global awareness of fur began, eyes naturally turned to the world of fashion. World-famous brands, which have been using real fur in their designs for years, realized that they had to give up this habit. It can be said that the British Fashion Council announced in 2018 that it will not use fur again at London Fashion Week and will support designers to make ethical choices in material selection & supply chain. After around 2018, many brands such as Gucci, Tom Ford, Coach, Burberry, Chanel and Micheal Kors said no to real fur and turned to fake fur. “Fur? I’m out of this business. I don’t want to kill animals for fashion. That just doesn’t feel right.” says Donatella Versace, Marco Bizzarri (CEO of Gucci): “Do you still think it’s modern to use fur today? I still don’t think it’s modern, so we decided not to do it.” At the same time, there are brands such as Tommy Hilfiger, Armani and Ralph Lauren, whose anti-fur stance dates back to ancient times.One of the leading names in this field is environmentalist brand image and ethical understanding%
