Enriching its brand heritage with unique looks and touches, Weekend Max Mara entrusts its Signature collection to Gabriella Karefa-Johnson this year. The New York fashion editor, who completed her task by remembering the 40s, 50s, 60s and 70s, was inspired by her family’s wardrobe.

About 40 years ago, Max Mara Weekend Max Mara, which was established with the aim of making women feel confident in their personal times, has previously been from Micol Sabbadini to Richard Saja; This year, he entrusts his collection called Signature, which has been touched by many creative names from Ritsue Mishima to Gabriella Pescucci, to New York-based stylist and editor Gabriella Karefa-Johnson. Designed for the 2022 Spring/Summer season, Family Affair is inspired by the designer’s family, as the name suggests. Saying that she admired the clothes her family wore in her childhood and that her family was an unlimited source of inspiration, Karefa-Johnson adds that their cheerful yet elegant styles were influential not only in this collection but also in every step of her career: “As I often say, fashion is my genetic heritage.”

Family Affair, created by Karefa-Johnson by blending this legacy with Weekend Max Mara’s legacy, is, in her own words, about “the originality of the spirit and how this uniqueness is reflected in our style”. Family Affair goes back in time for inspiration; especially from the 40s and 50s to the 70s with touches. The vivid prints that the designer remembers from his childhood, silhouettes strengthened by accessories and the dominant color variety allow elegance to merge with fun; Thus, while representing a very original style, women all over the world in one emotion;

Converting her admiration for her family’s taste to a profession, Karefa-Johnson strengthens the retro feeling of the collection, which she named after her family, by centered on prints. He adapts the fun and harmonious complexity of the histories he inspired to modern times; She reflects the summer by matching the pieces in the collection, in which the dresses stand out, with various accessories. From skirts to bustiers, washed denim hats to iconic Pasticcino bags and clogs, the campaign, created with the artistic genius of Krefa-Johnson and the contributions of Gigi Hadid, is assertive to raise the positive energy of the season.

The legacy of the brand, which incorporates unique touches, is thus It continues to get stronger every year. Karefa-Johnson’s Family Affair pushes the boundaries of originality for the Weekend Max Mara woman to have an energetic, cheerful and retro season. Joy, fashion shared by a family in a far corner of the world